Articles

blue gloved hands, cutting through DNA strands

The future of gene therapy: challenges and opportunities

Since the 1990s, we’ve seen an expansion in the gene therapy landscape, which is expected to continue growing in the coming years. (Cell Stem Cell) The global gene therapy market was valued at $6.0 billion in 2020 and is projected to reach $46.5 billion by 2030, growing at a CAGR

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3 Ways biotech companies can leverage LinkedIn for growth

In recent years, businesses in industries like life sciences and biotech have embraced digital communication. This has led to hybrid work environments, virtual conferences, and the recognition of social media as a valuable tool. Scientists and investors more actively participate in social media platforms, especially LinkedIn, making it crucial for

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blue and pink baubles

2023: A year of success and growth in biotech with our clients

2023 was a challenging year for the biotech industry. We collaborated with a diverse set of clients, each at varying stages of their fundraising endeavors. As we reflect on the past year, we’d like to take a moment to highlight the impressive milestones our clients have reached. Lexeo Therapeutics Lexeo

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3 Tips on How to Communicate your MOA Effectively

What makes science both captivating and complicated is its intricacies. This can pose a challenge when it comes to communicating with investors because a minor detail can have a major impact. Most of our clients have a differentiated or novel mechanism of action (MOA), but the challenge is how to

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ABOUT:

Theoria Creative is a marketing firm, enabling life sciences companies to clearly communicate complex science to investors, partners, and peers. We develop communication strategy, messaging, positioning, and prepare a set of illustrated materials that help companies clearly and succinctly articulate their value at high stakes meetings.

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