Referred to us by Argot Partners, Second Genome had pivoted their business model in the past and was looking to focus investor attention on their current narrative.

We worked closely with Second Genome’s CBO, Susannah Cantrell, and her team to understand their corporate journey. We helped reframe their company’s story, emphasize their assets, and recognize their history as a strength.

Our team created a new presentation from scratch, updated their brand and modernized the existing logo, and built a website using conceptual graphics and interactive MOAs. These different components work together to demonstrate Second Genome’s depth and value as a company.