Articles

blue gloved hands, cutting through DNA strands

The future of gene therapy: challenges and opportunities

Since the 1990s, we’ve seen an expansion in the gene therapy landscape, which is expected to continue growing in the coming years. (Cell Stem Cell) The global gene therapy market was valued at $6.0 billion in 2020 and is projected to reach $46.5 billion by 2030, growing at a CAGR

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3 Ways biotech companies can leverage LinkedIn for growth

In recent years, businesses in industries like life sciences and biotech have embraced digital communication. This has led to hybrid work environments, virtual conferences, and the recognition of social media as a valuable tool. Scientists and investors more actively participate in social media platforms, especially LinkedIn, making it crucial for

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blue and pink baubles

2023: A year of success and growth in biotech with our clients

2023 was a challenging year for the biotech industry. We collaborated with a diverse set of clients, each at varying stages of their fundraising endeavors. As we reflect on the past year, we’d like to take a moment to highlight the impressive milestones our clients have reached. Lexeo Therapeutics Lexeo

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3 Tips on How to Communicate your MOA Effectively

What makes science both captivating and complicated is its intricacies. This can pose a challenge when it comes to communicating with investors because a minor detail can have a major impact. Most of our clients have a differentiated or novel mechanism of action (MOA), but the challenge is how to

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Biotech 2023: it’s time to plan your fundraising journey.

Unlike other industries, biotech companies require multiple funding cycles to fuel meticulously planned clinical trials that take more than a decade to complete. Biotech companies can’t pause development or quickly pivot to a more profitable product during difficult times. The necessity to continue clinical development of their therapeutics is why

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The time is right for Opna Bio to tell its story

A groundbreaking discovery, shifting milestones, and a rebrand made the Opna Bio project an exciting and dynamic endeavor for everyone involved. Opna Bio is a clinical stage company focused on the discovery and development of innovative oncology therapeutics. It was formed around the groundbreaking new discovery of a novel oncology

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ALX Oncology case study

There is no surprise that life sciences field is very competitive, some areas more than others. It is a great challenge for up and coming life science companies to differentiate themselves among established competition, and – more importantly – communicate competitive advantages to investors. Naturally, scientists turn to data comparison

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Life sciences pipeline slide: tips and templates

Growing life sciences companies require significant investment to stay afloat. And oftentimes  the confidence in the company’s potential depends on how clear and compelling the pitch  deck is. When Theoria Creative develops a scientific presentation deck for clients, we give careful consideration  to each slide; every word, graphic and high-level message must be clearly

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Investor presentation: 3 common mistakes to avoid

Biotech and pharmaceutical companies have a unique growth trajectory compared to other industries. They require a lot of capital and years of trial-and-error to get their drug product to market. Those companies choosing to raise public capital encounter an additional challenge: frequent investor presentations at roadshows and investment conferences to

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How to create an effective corporate presentation

When presenting at high-stakes meetings — whether you are pitching to investors, soliciting partnerships or justifying value proposition at a healthcare conference — having an effective corporate presentation is imperative for a successful outcome. It’s no secret that our attention spans have become increasingly hard to capture. More than ever

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Why PowerPoint is a straitjacket to critical thinking

In recent years, CEOs at behemoth organizations like Google, Amazon, and LinkedIn have been reconsidering the use of PowerPoint in meetings (Amazon has gone so far as to ban the program entirely). And if you’ve ever sat through a PowerPoint presentation and gotten to the end with no clear idea of what the

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Apellis Pharmaceuticals case study

When Apellis Pharmaceuticals, the clinical-stage biopharmaceutical company, was faced with delivering a complex story to 100 potential investors, Steve Axon – Chief Business Officer – knew they needed help. “We had recently completed our IPO but we knew that our presentation, which was about a scientific breakthrough using the complement system,

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At Theoria Creative we bridge the communication gap for our biotech and life sciences clients, enabling them to clearly and succinctly articulate their unique message and value when raising funds, soliciting partnerships, pitching at roadshows, or presenting to prospective buyers.

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