Steve Axon, Chief Business Officer of Apellis, came to us based on a colleague’s referral. He knew the information about their scientific breakthrough was complex and not something easily understood by most people. Apellis needed help simplifying their story so that they could present it in time at the upcoming annual J.P. Morgan Healthcare Conference.

We leveraged our background in science to research and understand the principles of the complement immune system. This knowledge allowed us to create a story and design slides to explain their scientific hypothesis in a simple and compelling way.

“Theoria is like my left hand. They know our story and they understand our data.”

Steve Axon, Chief Business Officer of Apellis Pharmaceuticals

Read the full Apellis case study to learn more.