What makes science both captivating and complicated is its intricacies. This can pose a challenge when it comes to communicating with investors because a minor detail can have a major impact. Most of our clients have a differentiated or novel mechanism of action (MOA), but the challenge is how to attract the investors’ attention and show them what sets your therapy apart from other competitors. This is especially the case for public companies. How they differentiate from the competition can influence the value of their stock.

One of the most effective ways to showcase your unique therapeutic approach is to use mechanism of action animations. This is the best method to present your science clearly and swiftly. A visual representation can illustrate the complex mechanisms of your therapeutic and how it differs from current treatments and competitors. Many of our clients also benefit from having MOA animations on their websites, as they can continue to engage with investors around the clock.

You can use animated MOAs for investor relations, corporate communications, industry conferences, presentations, social media and other investor materials.

How the Theoria Creative Team Can Help You

We have been helping our clients communicate with investors effectively since 2009. Combining our expertise in science and creative storytelling, we distil your science into clear steps to create frame-by-frame graphics and a narrative. We then develop those frames by incorporating motion graphics, and voiceover to create a compelling animation that educates your audience.

Visit our webpage which showcases some animations we have recently created for clients. We have a variety of styles and can tailor the animation to suit your brand.

Not ready for an animation, yet? We apply the same process when creating MOA illustrations.  Take a look at our previous projects here.

How you can clarify your MOA

Do you need help simplifying your mechanism of action? We have a short guide to help you distil your message, and improve how you communicate your differentiated approach.

Outline the step-by-step process

Clarify the level of the action, such as molecular, cellular or tissue level.  Identify and name all the entities involved, including the molecules, cells or organs. Describe all the steps of the action, such as penetration of tissue, entry into a cell, interaction between molecules, inhibition or upregulation, etc. Break down the MOA into a series of steps.

Describe each step

Write a short and clear script for each step, explaining the beginning of the action and how it ends for each step. Ensure you clarify which level the action is happening; molecular, cellular or tissue level. 

Compare and highlight

Describe how the mechanism operates within a healthy state, then compare this to the disease state. This will help you demonstrate how your mechanism effects the processes in the body.

Whether you need to clarify your message, or differentiate your MOA from your competitors, our team has the skills and expertise to create an impactful tool that will improve your communications with investors.

Contact our team for questions.