A groundbreaking discovery, shifting milestones, and a rebrand made the Opna Bio project an exciting and dynamic endeavor for everyone involved.

Opna Bio is a clinical stage company focused on the discovery and development of innovative oncology therapeutics. It was formed around the groundbreaking new discovery of a novel oncology target – fragile X mental retardation protein (FMRP). Co-founded by Douglas Hanahan (a co-author of the revolutionary “Hallmarks of Cancer” series), and led by an accomplished leadership team – Gideon Bollag, Reinaldo Diaz, Gaston Habets, and others – the company expanded its pipeline by acquiring programs from Plexxikon. 

A STORY TO TELL

Opna Bio was preparing for the strategic unveiling of their groundbreaking scientific discovery and organization. “We knew that our story needed to be told, but at the right time,” said Dr. Gideon Bollag PhD., Cofounder and Chief Executive Officer.

To tell their story, Opna Bio needed a corporate presentation and a website to launch the company in time for the release of the FMRP publication in Science Magazine. They wanted help in developing a corporate story that would cohesively combine their novel scientific discovery with the pipeline of acquired oncology programs. 

FINDING THE RIGHT PARTNER FOR THE PROJECT

Investors at Longitude Capital recommended Theoria Creative to Opna Bio. After conducting due diligence interviews with several companies, including companies larger than Theoria, Opna chose to partner with Oksana’s team to bring their project to life.

“We got Theoria Creative’s name from our investors, who were quite familiar with the work of the team. We interviewed Oksana and a few other [firms]. We really liked Oksana’s personal involvement and also attention to detail. The deep involvement into our story and how to tell it. From our interview process, they [the large companies] seemed more formulaic,” said Gideon.

CLEAR SCIENTIFIC VISUALS AND A REBRAND

The Theoria Creative team, with their extensive creative marketing experience and deep scientific knowledge, dove into the Opna Bio story. Using their holistic approach to the communication process which focuses on messaging and storytelling, the Theoria team translated Opna Bio’s valuable information into a clear story and visual content. The team created a cohesive corporate story that combined Opna’s novel scientific discovery with the pipeline of acquired assets, then developed content, created scientific illustrations, and designed over 30 slides for the corporate presentation. The organization’s website was built to support the messaging and storyline of the corporate presentation. It was custom-built for Opna’s content, and developed on a WordPress platform to enable Opna’s team to manage the site with ease. 

Working closely with Parmveer Singh, Senior Director of Business Development, the Theoria Creative team guided Opna Bio through the complete rebranding process to build a cohesive brand while maintaining the goals and milestones of the original project.

When asked about the project, Parm shared, “working with Oksana and Zoya was really helpful. They guided content development and design all the way, and helped push everything along in the direction it should move.”

“We’ve used the deck in our board meetings now, and we’ve gotten a really positive response,” continued Parm. “With that acquisition, the company underwent a change from Opna Immuno-Oncology to Opna Bio, so there was a rebranding. Theoria’s team held our hand through that process which was very helpful and very much necessary from our perspective,” said Parm.

Gideon adds, “I just want to reiterate that the project changed pretty dramatically in the middle, and Oksana and her team didn’t miss a beat getting that factored into the design and the flow and the timelines. They were very responsive.” 

To view our work on this project, please see the Opna Bio project page. You can also find examples of our other work here. 

PARTNER WITH THEORIA CREATIVE TO TELL YOU STORY

The Theoria Creative team will help guide your company through the branding, pitch deck, and website design processes so you’ll have the materials needed to showcase your organization’s innovative science and technology. Contact Theoria Creative to find out how we can transform your science into a complete company profile with cohesive communication materials.