Referred to us by Jefferies investment bankers, PsychoGenics is known in the industry as a CRO and needed help restructuring their corporate story to include their drug development capabilities without distracting from their CRO services.

The PsychoGenics project consisted of creating a presentation deck and various digital marketing materials, including making changes to their existing website. We began by familiarizing ourselves with their history, capabilities, and technology through reviews of materials and interviews with the PsychoGenics leadership team. This information helped us devise a strategy for presenting their extensive CRO offerings and new drug development path in a way that unifies these potentially divergent missions around the unique and novel technologies PsychoGenics developed.