Our work:

Soffront

Soffront is one of the first companies that developed CRM solution. They were launching a brand awareness campaign and desired to distinguish their product from established competing brands. As a part of the new marketing campaign they wanted to promote their product online to educate potential customers about its features.

Services

Animated marketing video

Project description

Competing with well-known CRM companies, Soffront wanted to attract new customers. Company's goal was to illustrate main features of the product and to contrast it to that of their major competitor. Soffront requested an animated web video. The vision behind this promotional animation was to focus on major strengths of the product that differentiate it from the competition. In developing marketing strategy for the client, established product strengths, and developed an animated marketing video from storyboard and illustrations to final product. Soffront continues to utilize this video animation to promote their CRM on the websites, and through various social media outlets.

     
  • video animation
  • animated video
  • illustration

Illustrations

Project description

Competing with well-known CRM companies, Soffront wanted to attract new customers. Company's goal was to illustrate main features of the product and to contrast it to that of their major competitor. Soffront requested a web-based promotional animation. The vision behind the animation was to focus on major strengths of the product that differentiate it from the competition. Our process of promotional animation development begins with market analysis and concept development, and involves copy writing, story boarding, character design, illustration, and animation implementation.

Services