Our work:
Branding
website design and development
Project description
We worked to make AlienVault’s website more streamlined and user friendly, both for the people visiting and those maintaining the content. Contact forms were integrated with SalesForce to register leads while Joomla based content management enabled the marketing and sales team to make quick content edits. In order to increase search engine optimization, unreadable URLs were made search engine friendly with keywords; web code was optimized according to the latest standards. Content became more user friendly with logically divided text. Custom “404-Page” prompted visitors to the home page. We also provided on-going web support to ensure a smooth and easy transition into the new content and its management.
Services
Print: marketing materials design
Project description
As a part of the re-branding campaign, we developed new marketing materials for AlienVault. We worked with the client to develop a complete collateral set that includes RFPs, Case Studies, trade show materials and Datasheets. We also managed the printing and delivery of all marketing materials.
Services
identity: corporate logo design
Project description
While working with Esor Engineering, Theoria Creative was responsible for not only the creative aspect of the project, but developing the marketing strategy as well. In working on a new logo with our client, together we explored a variety of options. The logo needed to blend the tech and the corporate sides of the company. The final result provided Esor Engineering with a professional and unique logo to differentiate themselves from similar start-ups.
Services
identity: business cards design
Project description
Expanding on their brand development, our client wanted business cards. The goal of any business card is to leave a good impression and provide prospects with a way to contact the company. Incorporating the new logo, we researched a variety of fonts, custom paper, and ink that suited Esor Engineering. We produced a business card that represented our client as a company well capable of taking over large projects.
Services
web design: email newsletter template
Project description
To keep consistency with marketing materials, Esor Engineering was interested in constructing an email template for their newsletters. With this tool in place, the company can easily send messages and keep in contact with prospects. The template we created was easy to use, allowing for simple changes and updates. Our client can effortlessly send email blasts to existing and potential clients.
Services
identity: logo design
Project description
Theoria Creative designed an identity for The European Skin Care Center in order to build a fresh foundation for the entire marketing endeavor. We had to create a design that would depict the organic nature of the products used during treatments and appeal to women over 40. We accomplished this with soft elegant lines and a combination of colors: green and blue for youthful freshness and warm reds for maturity.
Services
Print: brochure design
Project description
Theoria Creative produced a brochure for The European Skin Care Center in order to promote their services within plastic surgeon's offices. It was important that the design reflect the organic nature of the services provided at the European Skin Care Center. To achieve this we chose a recycled paper with texture that would feel as natural as it looks. We also utilized an abundance of white space, bright colors and images of fresh fruit to give a clean and natural look. Brochures also contained before and after images to provide proof of the effectiveness of treatments and entice potential clients to look further into contacting the Skin Care Center.
Services
identity: business card design
Project description
A business card was created in response to the massive success of the brochures. The business card needed to be cohesive with the brochure so we chose the same recycled paper and fresh images. The cards were placed at reception desks in doctor's offices so that potential clients would see them going in for their appointment and on their way out. With the presence of both business cards and brochures in different areas of reception offices, clients would have The European Skin Care Center close in mind before and after their cosmetic appointment.
Services
web design and development
Project description
We built a website for The European Skin Care Center due to the critical need for a place where potential clients could gather further information. The client testimonials were essential to the website, since they provide reassurance for new clients, and we featured them in the header of every page. We wrote all web copy for the site and designed and developed it with content management system.
Services
identity: corporate logo design
Project description
SendMe is a company that has undergone extensive growth over the past six years. Their logo reflected where they started as opposed to where they have come. Theoria Creative took their dated identity and created a new modern brand that still speaks to the nature of the company. The text message bubble is a visual representation of the way the company interacts with its consumers. Through text messages people subscribe to SendMe’s services, it is a streamlined and convenient system. We wanted to highlight that texting process as SendMe’s iconic feature.
Services
web design and development
Project description
To reach SendMe’s ideal audience of partners, investment bankers and potential buyers we created a site that works as a company portfolio. We included a few pages to provide information about where the company stands today. The website was built using Wordpress content management to allow for easy edits and utilized plugins to keep the page layout concise, which makes for a better fit on mobile browsers. The site also comes with a complete user guide to help the client with editing and maintaining the site without professional support.
Copywriting
The SendMe website reflected the attitude of a fun start-up company with no particular message. We created a new voice that reflects how far SendMe has come. The copy is mature and focused on success, making the content more appropriate for their new audience of companies to potentially merge with.