Theoria Creative Articles

Mar 19

6 tips to design professional PowerPoint presentations

Design,  PPT Presentations

Professional PowerPoint Presentations

Do you use PowerPoint for corporate presentations? Are you wondering how to design professional PowerPoint presentations? In this article we will reveal 6 creative tips to design professional PowerPoint presentations. In this article we will reveal 6 creative tips to design professional PowerPoint presentations.

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Mar 19

6 tips to design professional PowerPoint presentations (part 2)

Design,  PPT Presentations

Do you use PowerPoint for corporate presentations? Are you wondering how to design professional PowerPoint presentations? In this article we will reveal 6 creative tips to design professional PowerPoint presentations (continued).

3. Set Custom Colors. PowerPoint allows you to create custom color themes that will automatically apply to your slides, just like font themes we discussed previously.

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Jan 18

When Should Branding Begin?

Branding,  Marketing

Do you believe life begins at conception? Regardless of what the Higgs Boson particle may indicate, it’s a popular belief. Perhaps not so strangely, it holds true for any business venture. Conception is the moment you realize you can solve a problem for others, monetize that solution and bring it to market. But while you prepare the pitch deck, develop the product and consider distribution, you may be overlooking a crucial component to long-term success. In fact, it could impede your ability to gain funding, too. So, when should you begin working on a brand?

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Nov 15

What’s the story behind all the natural disasters?

Science
Photo by Reuters/Lucas Jackson

Photo by Reuters/Lucas Jackson

Can you believe it? All eyes are on the east coast. Even after the election is over. It’s catastrophic. And absolutely heartbreaking. Hurricane Sandy was such a dramatic expression of Mother Nature and the devastation is unlike anything seen in recent memory. Then again, doesn’t it seem like the number of natural disasters, and the amount of damage they cause, is growing? (grida.no) The 2010 tsunami in Japan. The 2011 flood in Thailand. The droughts and wildfires. The tornadoes. Earthquakes. Blizzards. And certainly hurricanes. It seems like an unfortunate trend is forming.

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Nov 15

What Should Your Brand’s Logo Cost?

Branding,  Identity,  Marketing

To say logo cost covers a wide spectrum is to dramatically understate the issue. On one side, brands like Twitter paid less than the price of a movie ticket for their logo. On the other, Pepsi paid $1 million for an update. What gives? If lower priced work can yield the same impact as higher price work, why do some brands pay so much? We think the answer should be completely clear.

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